OYO launches OPEN programme for asset owners

Hospitality firm OYO Thursday launched its year long initiative, OYO partner engagement network (OPEN), to help its over 8,700 asset owner partners in India reach their business goals.

OPEN is founded on four key pillars -- promises to partners, supporting growth, engagement, and recognition of asset partners, OYO CEO India and South Asia Aditya Ghosh told reporters here.

Commitment to partners constitute six core promises including transparent payment protocols, financial support, multiple touch points to connect, marketing excellence, tech innovation and regulatory compliance assistance, he added.

Commenting on the launch, Ghosh said: "With the launch of OPEN, we are laying the foundations of a structured way of exchanging ideas, providing support and most importantly, building a relationship of trust on which we hope to build the next several decades to come."