Paytm to foray into low shelf-life products sale

The company, during Eid, sold sweets and dry fruits worth about Rs 2.5 crore in period of just three days

Encouraged with good response to sale of confectionery items and dry fruits on Eid, e-commerce firm Paytm is planning to start selling fast perishable products like bakery cakes and local sweets.

"During Eid sales offer, we were able to sell sweets and dry fruits worth about Rs 2.5 crore in period of just three days. We are now working to expand our delivery network and soon enter into delivery of fast perishable items," Paytm Vice President Saurabh Vashishtha told PTI.

The e-commerce firm, which is valued over USD 1 billion, witnessed dry fruits purchase dominating Eid sales followed by tinned sweets.

"At present we are selling tinned sweets as they have long shelf life but we are working on to strengthen our local network which will very soon allow delivery of local sweets and bakery cakes," Vashishtha said.

Without disclosing actual sales figures during Eid, he said that Delhi NCR accounted for maximum sales and traction was seen in Lucknow, Agra, Hyderabad and Bangalore.

"We have between 1,500-2,000 merchants who participated in Eid sales. Soon we are going to add musical instruments, pet care and bakery products in our merchandise. Our goal is to replicate real world market place with our online market place, " Vashishtha said.