Penguin, JLF's #ReadForResilience campaign see participation of marquee authors

Over 30 authors from across different genres of literature participated in a #ReadForResilience campaign, sharing their personal stories and anecdotes with readers.

The campaign by Penguin Random House India in partnership with Jaipur Literature Festival saw a series of videos and virtual meets by marquee authors over a fortnight.

Through the course of the campaign, the authors spoke about books, events and literature that have influenced and motivated them to tackle unprecedented times such as these.

Authors like Ruskin Bond, Namita Gokhale, Gaur Gopal Das, Paro Anand, Anita Nair, Sri M and Shaheen Bhatt including others showcased spirit of resilience through their readings from books.

The video by legendary writer Ruskin Bond garnered a reach of over 47,000 and generated significant positive engagement, Penguin said in a statement.

Sharing her thoughts on the campaign, Namita Gokhale, author and co-director at JLF, said, "Truly enjoyed encountering such a powerful diversity of voices in the inspirational 'Read For Resilience' campaign. All strength to readers, writers and the sustaining world of books , and their role in these disruptive times."