Penguin to distribute Perseus books in India

Book lovers can now look forward to the complete range offered by Perseus International as the publishing major has appointed Penguin to introduce its titles to the Indian market.
The new arrangement will be operational from July 1.
Among their bestsellers are Tom Rath's "StrengthsFinder 2.0", Robert Kiyosaki's "Rich Dad Poor Dad", Deepak Chopra's "The Seven Spiritual Laws of Success", Shakti Gawain's "Creative Visualization", and Kishore Mahbubani's "The New Asian Hemisphere".
Commenting on the agreement, Chitra Bopardikar, Perseus' vice president (International Sales & Business Development) said, "Perseus and many of our client publishers have a powerful brand in the Indian marketplace with many sought after authors.

"This new arrangement with Penguin India will significantly broaden our sales and marketing capabilities and provide improved presence for all our key publishers in India."
Penguin India's CEO and president Andrew Phillips said, "Penguin India is delighted to be working with Perseus, and we look forward to expanding the range of books available in India and introducing great new authors to Indian readers. Penguin India is known for our excellence in representing a wide range of publishers in the region, and we are thrilled to welcome Perseus to the Penguin India family."

The Perseus Group's imprints include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, PublicAffairs, Running Press, Seal Press, and Westview Press.

It is a leading provider of sales, marketing, distribution, and digital services, serving nearly 400 independent publishers.
Founded in 1985, Penguin India began publishing in October 1987 with six books, and celebrated its 25th year in 2012.