Penguin turns 30, festivities begin at JLF

Penguin has entered into its 30th year of publishing and has a bevy of anniversary festivities lined up that will kick-start from the Jaipur Literature Festival.
Penguin was started in 1985, and publishing began in 1987 with the first six books.
The anniversary festivities will begin at the Jaipur Literature Festival with the 'Keep Reading' campaign - an idea to promote reading anywhere, anytime, and provide a variety of reading content across genres to reading enthusiasts, the publishing house said.
A whole new range of Penguin collectibles and quirky merchandise - bookends, tea coasters, magnets, passport holders, mugs, and bags among others - will be launched. It will also introduce its iconic orange 'Pop-up Cart', a mobile treasure trove of some of the most loved books and the merchandise, at the festival.

The Pop-up Cart will be a hub of 30th anniversary activities throughout the year.
The 30th anniversary logo will be unveiled at the festival and the Penguin Tent will also don a new avatar this year, a statement said.

Penguin will also unveil its Penguin30 titles - an alluring selection of India's most brilliant and visionary writing in the English language published over the last 30 years.
Some of these books include timeless classics like Kalidasa's "Kumarasambhavam" and Nehru's "An Autobiography" as well as much-loved fiction like Vikram Seth's "The Golden Gate", Amitav Ghosh's "Sea of Poppies" and Jhumpa Lahiri's "Unaccustomed Earth" among others.

A microsite - www.Penguin30.Com - will be launched to keep readers updated on the year-long events.