PrettySecrets looks to double offline retail distribution

Online fashion lingerie brand PrettySecrets is looking at more than doubling its offline retail distribution to 60 exclusive stores and over 600 retail counters by the end of this calendar year.

"After starting out as an online brand...we entered offline retail last year. We are looking at expanding this channel. We are looking at having 60 exclusive brand outlets by end of this year. We are also increasing the number of retail counters where our products are sold to over 600," Pretty Secrets Founder & CEO Karan Behal told PTI.

PrettySecrets, which started out with an e-store in 2012, at present sells through 6 distributers in about 250 retail counters. The company is looking at appointing 7 more distributors which will take its total retail counter distribution to over 600 by end of the year. PrettySecrets at present has 23 exclusive brand outlets.

When asked if the company is looking raising funds for its expansion, Behal said, "We are constantly in touch with venture capital/private equity players. We will need capital...however, we are looking at debt options at this point of time."