'PSUs should have board level position for strategy and comm'

Emphasising on the importance of corporate communication in the changing business environment, public sector body SCOPE today said government-owned companies should have a board level position for strategy and communication.
Business communication and strategy are an integral part of business communication and the two functions need to be integrated, a statement quoting Standing Conference on Public Enterprises (SCOPE) Chairman C S Verma said.
He was speaking at the SCOPE Workshop on Media Management and Crisis Management.
Verma "emphasised the need to have Board level position (Strategy & Communication) in central public sector enterprises (CPSEs)".
Verma said that in the changing business environment, to prevent crisis one has to keep abreast with the information about customers, products, competitors and markets.

He also emphasized on the need for effective communication with internal stakeholders (employees).

SCOPE DG U D Choubey too said that company's image is an intangible asset and if corporate image is not managed, enterprises will lose their global presence.
"Companies should nurture continuously their community relations. There is need to have dedicated task force to look into the aspects of national and international visibility of the company and project the culture based on ethics and transparency," Choubey said.
SCOPE is the apex body of Central Government-owned Public Enterprises.