One of international cricket's premier batsmen, Rohit Sharma was on Thursday named the first-ever India brand ambassador of top Spanish football club Real Madrid.
He is the first non-footballer in the history of the league to have become a brand ambassador.
Rohit comes on board following a series of major initiatives by La Liga in India since 2017.
The current ICC World No. 2, is the only batsman in the history of the game to have scored three double hundreds in the 50-overs format including a world record 264.
"I am truly delighted to be associated with La Liga. It's encouraging to see the Spanish giant have made inroads into the Indian football ecosystem through their grassroots programme," Rohit said.
"Personally, I see this as an interesting journey for me into the beautiful game with La Liga. I look forward eagerly to connecting with the football fans in India."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app