She Taxis to launch service from tomorrow

She Taxi, a first-of-its-kind 24x7 taxi service owned and operated by women entrepreneurs for women travellers in India, will launch its operations in Kerala's commercial hub Kochi from tomorrow.
Chief Minister Oommen Chandy will officially inaugurate the service here.
Chandy along with popular actress Manju Warrier, who is the Goodwill Ambassador of She Taxi, will flag off the first service.
Manju Warrier volunteered to support the transport service after she herself had first-hand experience of the difficulties and worries of travelling in unfamiliar cities at odd hours, a press release said.
The project, conceived and implemented by "Gender Park" under the aegis of the Department of Social Justice, is being extended to Kochi after its success in Thiruvanathapuram where it was launched in November last year.

Ernakulam MP K V Thomas, ministers Dr M K Muneer, V K Ebrahim Kunju, K Babu, Anoop Jacob, and Kochi Mayor Tony Chammany will be among those participating in the function.

The fleet operations and marketing will be handled by Technopark-based Rain Concert Technologies Ltd, which is setting up a 24-hour call center in Kochi for the purpose.
The Gender Park is an initiative by Kerala's Department of Social Justice, with an objective of unifying all activities in the state aimed at attaining gender equity. The service will soon be introduced in Kozhikode and in a phased manner in other locations.

The pilot service introduced in Thiruvananthapuram last year with an initial fleet of five cars has now expanded to 25 cabs and has carried more than 9,000 passengers so far. The project helped generate more than Rs 15 lakhs in revenues in just five months of its launch.
The customized pink and white taxis, supplied by Maruti Suzuki India Ltd, has collectively covered more than 2,00,000 kilometres inside and outside the state. The She Taxi service has so far received 3,700 trip bookings, night time travel accounting for around 1,600 of these.