The shift in the media campaign strategy directed towards imparting more credibility to Skill India has already started reflecting in the advertisements posted on social networking websites.
Celebrities including former Miss World and actress Priyanka Chopra, Indian cricket captain Virat Kohli, batting legend Sachin Tendulkar, Bollywood actors Sidharth Malhotra and Shabana Azmi and singer Mohit Chauhan had agreed to become goodwill ambassadors for the Skill India mission on a pro-bono basis without charging a fee, according to the National Skill Development Corporation.
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