Sonata forays into adventure gear space

Sonata, the watch brand from Titan Company, today announced its foray into the adventure gear space in the country with the launch of a brand new identity for their Super Fibre range of watches.
"SF" by Sonata is dedicated solely to the timekeeping needs of adventure enthusiasts and aims to deliver revolutionary products to its customers, company officials said.
Targeting the youth segment Sonata also unveiled a range of touch screen adventure watches.
"Sonata is proud to launch a sub-brand called SF; this brand is about offering watches in the space which no other brand in India has offered. This brand is all about consumers who are seeking adventure," Titan Company Limited Chief Executive Officer, Watches and Accessories Division, Ravi Kant told reporters here.

"The target consumer for this sub brand SF is urban male 15-26 years looking for adventure," he added.
The company officials said Touch Series watches are multi-function digital sport watches designed to provide accessibility simply by touching or swiping the screen, doing away completely with push buttons.

"It is a collection of thirteen new models we are launching and the biggest USP for this collection is price, its only Rs 1,799 to 2,899," Ravi Kant said.
He said these products are designed with international partners; it is being made outside India, in Hong Kong, China.
Suparna Mitra - Chief Marketing Officer, Watches and Accessories Division, Titan Company Limited said in the months ahead we will see many exiting offerings in the adventure gear space.

Without specifying any time frame Ravi Kant said the company is planning to launch smart watches.