This year, former Sri Lankan explosive batsman Sanath Jayasuriya has been named brand ambassador of the tournament. SSFL-3 will begin with league matches at over 15 different venues across four zones in Delhi. The finals will be played at the Thyagraj Stadium. A total of 250 matches will be played during the entire programme.
All the participating teams will have to go through the qualifier rounds.
SSFL aligns itself with the FIFA rules of football for boys and girls between 14-17 years of age.
On Jayasuriya's association, he says, "Sanath Jayasuriya along with his team members changed the way cricket is being played, they bought glory to their country and this was only possible because of a strong system they had created. We are happy to have him as the brand ambassador as we feel that we have a lot to learn from a sportsman of his calibre and passion."
"As a sportsperson I understand the importance of involving children in sports and the need for strengthening of sports at the grassroots level. I am happy to be a part of the initiative undertaken by STAIRS for building a sporting ecosystem at the grass-roots level in India," he says.
SSFL adopts a four-pronged strategy for talent identification that involves nurturing of the talent and making them eligible for representation in national and international competitions. The league intends to develop a well-organised grass-roots youth development program, through an organised championship format that will be committed towards structured professional training.
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