"The Nexon is the result of our intent to breakaway from the conventional approach of segmentation," Tata Motors chief executive and managing director Guenter Butschek said while launching the much-awated SUV.
With this rollout, Tata Motors aims to scale up its position to the third or fourth spot in the utility vehicle segment.
Nexon is the first sub-4 metre sports utility vehicle from Tata Motors stable and and is expected to give a tough competition to the likes of Maruti's Vitara Brezza and Ford's EcoSport.
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