American cycling brand Trek Bicycle today announced its foray into the Indian market and said it will offer 34 models in the premium and super premium segments.
The bicycles will be available across its dealers in Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, and Indore, the company said in a statement.
Trek Bicycle was founded in 1976 in Waterloo, Wisconsin, USA, and is today available at retail locations in 100 countries worldwide.
"Our focus is to provide a great buying and ownership experience, while promoting the sport of leisure and competitive cycling in India," Trek Bicycle India Country Manager Navneet Banka said.
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