Truecaller signs deal with TTSL, first with any telco in India

Swedish caller id firm Truecaller today announced a partnership with Tata Docomo, the first with any Indian telecom operator.
Under the partnership, Tata Docomo customers will be able to access Truecaller service without having to pay mobile internet charges.
The application accesses phone book of users with their permission to include their contact in its data base.
Whenever Truecaller user receives an incoming call, it shows the name of caller on the phone screen even if it is not saved in the mobile phone by checking it immediately from its database.
"India is important for Truecaller at present. Out of 55 million subscribers, about 30 million are in India. These stats talk about importance of our partnership with Tata Docomo," Truecaller's Vice President for Growth and Partnership, Asia, Kari Krishnamurthy told PTI.

"We only need access to contact list of users. However, an user can also unlist its number from our website if he or she doesn't want his or her mobile number to be searched by anonymous person," Krishnamurthy said.

Under the agreement, Tata Docomo customers will also get access to premium features of Truecaller free for 90 days. These features include advertisement free experience, users will be able to see who's viewed their profile and even they can even see how many minutes ago someone saw it.
"Besides this users will get 30 contact requests at the start of every month. With these requests users can contact other Truecaller users by looking for their name in the directory... Which is they can search phone number by typing name," Krishnamurthy said.

He said that Truecaller is adding 6 lakh users a week in India and with this partnership Truecaller expects to increase growth rate.