With this new association, the league will be called CEAT UTT, said a media release from the company today.
"Table tennis is a very dynamic sport and we are very happy to come on board as the title sponsor for Ultimate Table Tennis which has the potential to revolutionise the sport in India," stated Anant Goenka, Managing Director, CEAT Ltd.
Apart from the title sponsorship, CEAT would continue to help the players in different ways like they do with other Indian sports.
UTT will commence on July 13 in Chennai, then will move to Delhi from July 21 leading to the two semi-finals and final to be held here from July 26-30.
The league will have 24 of the best Indians as well as 24 world-class international players competing against one another through six clubs.
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