As a part of the collaboration, the company's logo would be seen on the leading side of the caps and helmets of the MI players, a media release said here today.
Usha would also collaborate with the IPL franchise to create exclusive marketing campaigns and is entitled to have multiple players for consumer engagement, the release added.
Season 8 of the popular Twenty20 cricket competition commences on April 8 and concludes on May 24.
"We believe that IPL is a huge platform which allows us to reach out to a large number of cricket crazy fans," he added.
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