Vidyasagar appointed as senior VP of Endemol India

Content production company Endemol India today said it has appointed Ashok Vidyasagar as its senior vice president.
Vidyasagar will join the Endemol India team to lead operations of the entire South India business, including shows like 'Bigg Boss'.
He will be responsible for focusing on scripted business opportunities in addition to exploiting the non-scripted catalogue of Endemol in the four southern languages of Tamil, Telugu, Kannada and Malayalam, Endemol said in a statement.
Prior to joining Endemol India, he was associated with Big Synergy Media.
Based out of Chennai, Vidyasagar will report into Abhishek Rege, Chief Operating Officer television, Endemol India.

"Regional markets, especially the southern markets, are fast-growing verticals for Endemol India. We have always been focused on building regional franchises of our global shows, especially in the south. With Ashok leading the southern market, we hope to further expand and build more such ventures," Rege said.