The Black Eyed Peas star, a California native, has been based in London while serving as a mentor on 'The Voice' and was inspired to bring his company over to British shores due to the country's thriving pop scene, reported Daily Star.
"My label is now based in the UK. I had a label over in America, (Black Eyed Peas bandmate) Fergie signed to my label and LMFAO and Macy Gray and Black Eyed Peas and I thought, you know what, I want to base my label out in the UK, because I like this place, it's fresh.
The 'Boom Boom Pow' hitmaker also has Cheryl Cole signed to his roster at The will.I.Am Music Group.
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