Wok Express is now CHINESE WOK
/ -- What started as a dream to recreate a fantastic gastronomical experience, today is a fast-growing start-up quickly becoming a favored brand for foodies to get their hands-on for flavorful Indianised Chinese food. Mr. Aayush Agrawal, Founder and Director, CHINESE WOK emphasizes, "Over the years the taste of customers has evolved as they have been exposed to many flavors. As the brand has grown to a whopping 31 outlets, there has been an organic evolution in its inherent personality. Research has shown that Chinese is the most popular foreign cuisine in India surpassing all others like Continental, Italian, and Mexican. In-line with this learning, and demand of customers who are actively looking for branded and hygienic Chinese food brands, we have gone ahead with the renaming. There has been a streamlining of the menu and research data mined from our successful outlets' expansion has been applied to provide to our millions of patrons with the best selling options. CHINESE WOKhas become more focused on Chinese cuisine, and it was a natural progression to move to a relatable name that will have an affinity with the target audience. Thus the brand is reborn asCHINESE WOK."
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