Yatra.com appoints Mudit Shekhawat as CMO

Online travel firm Yatra.com today said it has appointed Mudit Shekhawat as Chief Marketing Officer of the company.

He will be responsible for leading marketing activities, alliances and ancillary revenues across all company's business-lines and group entities, Yatra.com said in a statement.

In addition to further strengthening Yatra's brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty, it added.

"We are delighted to have Mudit come on board with us. As a veteran of the industry, he brings with him vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India's travel planner," Yatra.com COO (B2C) Sharat Dhall said.

Shekhawat comes with rich consumer marketing experience of more than 12 years in the consumer internet space, most recently with Ola, where he was head of marketing, the statement said.

"In his earlier stints, he has worked with Myntra, Yahoo and HCL Technologies in various marketing leadership roles," it added.