Bharti Airtel ties up with handset maker Karbonn to launch cheaper 4G smartphone

Image
Reuters
Last Updated : Oct 11 2017 | 5:07 PM IST

REUTERS - Bharti Airtel Ltd , India's top telecom operator, said on Wednesday it had partnered with handset maker Karbonn Mobiles to introduce a 4G-enabled smartphone at the price of a feature phone.

The company said the price for the smartphone would be cut by about 60 percent to 1,399 rupees ($21.45) and will include a monthly pack of 169 rupees from the telecom operator. http://bit.ly/2g2NYoa

The buyer will have to make a down payment of 2,899 rupees for the smartphone, from which 500 rupees would be refunded after 18 months and the remaining 1,000 rupees after three years.

This plan comes against the backdrop of Reliance Industries Ltd's telecoms arm Jio unveiling a low-cost 4G-enabled phone in July for a one-time refundable deposit of 1,500 rupees.

Jio's disruptive pricing has upended the telecom industry because of which profits of incumbents such as Bharti Airtel and Idea Cellular Ltd have shrunk rapidly.

Bharti Airtel said this would be the first of many partnerships with mobile handset makers to bring affordable 4G-enabled smartphones into the market.

($1 = 65.2150 Indian rupees)

(Reporting by Jessica Kuruthukulangara in Bengaluru; Editing by Sherry Jacob-Phillips)

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 11 2017 | 4:55 PM IST

Next Story