Incubation fund helps kickstart small units

One of the biggest challenges faced by small entrepreneurs wanting to kick-start their businesses is finding the requisite financial support. This is where incubation funds play a key role. One such fund has been created by two-year-old Delhi-based Jasper Infotech.

For its Jasper Marketing Innovation Fund, the company has set up a $2-million fund to incubate younger firms in the sector, the pre-requisite being a smart idea with potential that instills confidence in Jasper.

Kunal Bahl, CEO, Jasper Infotech told Business Standard, “The idea is to enable companies and entrepreneurs in the marketing services and technologies sector in India to scale their products rapidly. The business model is simple. A young firm with a good idea, a business plan and scalable possibilities will be picked up by us. We will provide them assistance with segments like administration, packaging, customer activation, loyalty, efficient brand promotions, social media, database marketing, and mobile marketing, among others. And later, when the business picks up, the company may acquire it, or take an equity stake in it or refer it to some institutional investors.”

Jasper boasts of a presence in 30 cities in five countries and relationships with more than 30,000 retailers across various sectors.