Answers to the Strategist quiz #614

Answers to the Strategist quiz #614

1) This brand is known for its “liable to shock” kind of advertising. Recently, it created history when it got a real model kiss a virtual or CGI created model Lil Miquela for one of its ads. Name the brand.

Answer: Calvin Klein. It was a milestone moment for virtual and human influencer crossover where this ad shows supermodel Bella Hadid making out with CGI star Lil Miquela.

2) Name the Global brand that will be using recycled plastic made from plastic trash collected by waste pickers from the streets of India by the end of this year. Its line of hair care products will be the first to use them.

Answer: The Body Shop

3) Connect Mao Tse Tung, Marie de Medici, Painter Anthony Van Dyke and William Gladstone (who was one of the PMs of Britain) and what do you arrive at? In a way it forms a fairly essential part of a trillion dollar industry globally.

Answer: Different types of shirt collars are named after them. The global fashion industry is now at approx. $3 trillion

4) In the 1950s, this brand was described as "one that slumbers peacefully, self-satisfied with all of its past progress". It was also described as a frumpish housewife while its competitor was called the Marilyn Monroe of the business. Name both the brands.

Answer: Coke and Pepsi. Such comments prompted Coke to start revitalising its brand and it got into advertising for the first time on TV in 1950

5) What is the term used to describe the morning ritual of deleting spam from your inbox?

Answer: Frying Spam

6) During World War II, this food product company operated an ordinance plant, which manufactured millions of pieces of various artillery munitions. Its logo supposedly depicts a once upon a time colonial proprietor of the state of Pennsylvania, but has been denied by the company. This company was formed in the late 1870s. Name it.

Answer: Quaker Oats

7) The first true ___were supposed to have appeared in the kingdom of Lydia, in western Turkey, about 650BC. They were bean shaped and made out of electrum, a natural alloy of gold and silver found in the rivers of Lydia. Fill in the blank.

Answer: Coins used as currency 

8) Name the brewery, its brand and the tech company that recently created the world's first whisky using AI (Artificial Intelligence).

Answer: Sweden-based Mackmyra Whisky. Together with Finnish Tech Company Fourkind and Microsoft, Mackmyra is creating the world's first whisky developed with artificial intelligence (AI) 

9) Connect Skylake, Kaby lake and Cascade Lake and what do you arrive at?

Answer: All code names for Intel's processor microarchitecture

10) Identify the companies from their logos and establish a connect.

Answer: Shipping company NYK lines and Bus body building company Marco Polo, both have JVs with the Tatas

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is May 28 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.
 

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