Answers to the Strategist quiz 627

Answers to the Strategist quiz 627

1. This inventor did a variety of jobs. He is credited with inventing an automatic bread baking oven. He was inspired by the manner in which Roman gladiators, rose from the pits of the Colosseum up into the fighting arena in a moving platform, which was quite unsafe. Name this person and the invention he is very famously known for.

Answer: In 1852, Elisha Otis inventor of the safety elevator, which automatically comes to a halt if the hoisting rope breaks

2. Explain the marketing buzzword "Maudience".

Answer: An audience targeted by marketers, comprised of retired women over 65 who enjoy watching the sitcom "The Golden Girls"

3. Richard Dawkins is an English ethologist, evolutionary biologist, and author. He coined term in the mid-70s which is not only popular in the Internet world but constitutes their core strategy as far as viral marketing goes. Name it

Answer: He coined the term Meme in his book The Selfish Gene in 1976,as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena

4. Connect the soaps "Ma Perkins" which started in 1933 and "As the world turns" that started in 1956 and what do you arrive at? Should be precisely answered. 

Answer: The first and last soap operas produced by Procter & Gamble

5. Who's used this baseline on their maiden launch "Devoted to Doers and Doings"?

Answer: The Forbes magazine used this punchline on its first issued dated September 15, 1917

6. Connect Seleucus I who came to India in 303 BCE, Chandragupta Maurya with whom he had a confrontation and actress Deepika Padukone and arrive at a brand name.

Answer: Yoghurt brand Epigamia. An Epigamia was signed by Chandragupta and Seleucus I. Epigamia, a Greek term, was also a way of formalising the relationship between different nations. Typically, an epigamia agreement would allow the adoption of the nationality of the country of residence, for the spouse as well as children.

7. This internet based entity was founded by six people and the original name for it was Matchbox. By what name is it called now?

Answer: The dating app Tinder

8. These two brothers were helping their father in his grocery store located Kansas. The landlady of the property told the young boys that she read about a ___ parlour that was doing well in New York City and told them that as college students they could open one such respectable business right next to their father's store. Name the two boys and the brand they established. 

Answer: Dan and Frank Carney, founders of Pizza Hut

9. Which brand calls itself the sports fuel company?

Answer: Gatorade

10. Identify the brand from its mascot and connect it with another brand that uses the line "Ladies first since 1916" and what do you arrive at?

Answer: The Tiger is the mascot of the Uniroyal tyre company which was originally founded as The US Rubber Company that introduced the footwear brand Keds for Ladies in 1916

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is August 27 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There were three correct entries to Quiz number 627. The winner is Utkarsh Jain from Meerut