The Strategist Quiz (#251)

 

1. Who said this and when “We don’t think that televisions and personal computers are going to merge. We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on”? 
    
2. This brand hasn’t spent a single rupee on advertising since its launch in the mid 50s. It has innumerable number of pages and groups devoted to it on Facebook, one of them run with the abbreviation “Comrade”. It is the largest selling brand in the world in its category. Name it. 
    
3. What was first celebrated in 1995 by UNESCO is continued even today to promote reading publishing and copyright. What is this day called? 
    
4. Name the CEO and the company in which he instilled a new culture by identifying 12 behaviours that include customer focus and championing change and called it One Hon. He took over as CEO in the early 2000s. 
    
5. A dropout from Princeton University is a new entrant in the Forbes Billionaires list of 2012. The brand he created controls 90 per cent of the energy shot market in the US. Name him and the brand he created. 
    
6. What is the term used to describe our state of mind when our actions are not consistent with our beliefs? Despite warnings on cigarette packs getting to become more graphical and scary and knowing the fact that it is unhealthy, people continue to smoke. 
    
7. Who made this statement “I haven’t frowned since 1987” and with what is it connected? 
    
8. The heart of which company’s talent management process is called Session C? 
    
9. What is a computer scanned binary code better known as? 
    
10. Identify the brand from its company’s logo and the accompanying visual. It made news at a celebration recently and costs upwards of Rs 10 lakh a piece. 
    

Ten all-correct entries will receive a copy of Jill Soloman and Aris Soloman’s Corporate Governance and Accountability published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: April 17, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.