The Strategist Quiz (#485)

1. What was "Thinking about You" and name the company associated with it?
    
2. In order to promote its ice cream in the first winter of its business in the US, this brand's founders created "POPCDBZWE" or the "pennies off per celsius degree below zero winter extravaganza". They also featured "white sales", inspired by Bloomingdales' winter bedding sales, when vanilla ice cream and whipped cream were 10 per cent off. This strategy turned a liability in the cold weather into an asset. Name the brand.
    
3. This British institution hosts early morning discussion meetings for exchange between politicians, academics, diplomats, policy makers, journalists and businessmen. It began as a forum to consider the consequences of 9/11. Name the forum and its chair.
    
4. This product unlike the normal silvered glass mirrors is made by a metal-alloy that eliminates secondary reflections and aberrations typical of back surface mirrors. The exact metals used in the alloy are known to only a few people and is maintained as a secret handed down from family to family of this craftsmen. In a listing in India it is No. 2 after a variety of tea. Name it.
    
5. Connect Melina Mercouri, Greek actress, singer and politician, with billionaire Aristotle Onassis.
    
6. What was the technological significance way back in November 1995, when a news channel in the US started the news with the headline: "Bosnian Peace, UN votes to lift sanctions in Bosnia"?
    
7. What is an Age Gate and where is it generally used?
    
8. Which is the only Nobel Prize winner to have featured in a Victoria's Secret advertisement?
    
9. Which brand pays tributes to leaders with its popular line, "They begin where others end"?
    
10. Identify the company from its logo.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: November 4 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

https://www.facebook.com/gaurav.s.krishna