The Strategist Quiz (#519)

The Strategist Quiz, 13 July, 2017

1. The phrase ____ is more effective than planes and tanks is a reference to a favorite remark of Mao about the relative unimportance of weaponry in deciding the outcome of a conflict. One company has been inspired by this and has crafted this into its products & branding. Name the relevant products and the company.

2. Which business book’s epigraph or dedication page carries this quotation from Lewis Carroll’s, Through the Looking Glass “Now, here, you see, it takes all the running you can do, to keeping the same place. If you want to get somewhere else, you must run at least twice as fast as that.”

3. This brand’s campaign is titled “Open your world” and it has introduced its product under the 0.0 category. Name the brand and its product?

4. The official incubator from Walmartis named after an Arkansas location where Walmart founder Sam Walton was known to experiment. What is the name given to it?

5. The films, A Night to Remember (1958), Titanic (1997) and the British miniseries Titanic (2012) brought out one of the most prominent aspects of the founder of a Luxury Lingerie brand that was set up in the 1890s. Name her and the brand that still exists today?

6. This product was established sometime in the 1870s and was used for horses. A happenstance of one of the founder’s friends getting relief after using it expanded its market from Horses to Humans. The packaging bears the founder’s image and currently the Piramal group owns the brand in India. Name it.

7. What is the connection between the slogan “Ab ki Baar Modi Sarkar” and the airline SpiceJet?

8. What is common to these brands: Jayanti, Boss and King City?

9. What is Project Prague and name the company that is running it.

10. Connect both the images to a business entity. The bouquet has an edelweiss flower?

Compiled by Gaurav Sri Krishna, www.facebook.com/gaurav.s.krishna

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: July 7 till 8 pm. 

Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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