The Strategist Quiz (#527)

The Strategist Quiz, August 31, 2017

1. In the 17th century, Surat, Karwar, Bhatkal, Tellicherry, Baliapatnam and Cannanore had __ established by English companies. Explain the uniqueness of __.
 

2. A statistician in 1945 at the insurance company that has Snoopy as its brand mascot got this brainwave during his lunch break. His sales numbers were down and he wanted to a way to impress his bosses. He found that the health premiums paid by the customers were hugely influenced by their weight. He realised that by lowering the threshold weight it could create thousands of more customers. He created a scientific metric. Name him and the metric he invented.
 

3. Which jewellery company was the first in history to lend its creations to a starlet attending the Academy Awards ceremony in the mid-1940s?
 

4. Which brand was associated with what it claims in its advertising “India’s first blue film festival”?
 

5. Connect a company founded in Munich in 1917 and the award-winning movies Life of Pi, Hugo, Gravity and Birdman.

6. Name the tea brand that carried out its first in-film campaign in the movie Barfi.
 

7. In 1954, with a booming comics industry, Dr. Fredric Wertham of Bellevue launched a Congressional inquiry in the US when he blamed comic books and their gruesome, lurid covers for growing juvenile delinquency, and asserted that Batman, Robin, and Wonder Woman were __. Fill in the blank.
 

8. Connect Latin for milk and the Olmec tribe who lived in Central America and what do you arrive at?
 

9. Which brand’s lines are these: “We’re not made in California. And we don’t have a fruit for a logo”?

10. Identify the brand from its logo.

One lucky winner will receive a cheque for ~2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 1 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There were two correct entries to Quiz No 526. The winner is Nirmala Devi from Patna