The Strategist Quiz #598

The Strategist Quiz #598

1. Connect Cinco de Mayo,is an annual celebration held on May 5 (more popularly in the US) to commemorate the Mexican Army's victory over the French Empire at the Battle of Puebla, the 4th of July Celebrations, New Year’s eve & the Super Bowl with Haas, Monroe and Fuerte varieties of a commodity of which 1.7 billion pounds are imported by the US every year and explain the significance.

2. In the late sixties, a Punjabi Sardar tasted a Middle Eastern delicacy prepared with pita bread with a great amount of stuffing in Beirut. He returned to India and launched this brand in Bombay. Name the person and the brand he founded. 

3. The founder of this company was only 12 when his family that was into the Jewellery business went bankrupt and were literally on the streets. In the late 60s, he rose from the rank of a cashier in his Uncle’s firm to becoming a Public Relations Manager for Iraq Air. Name him and the company he founded. 

4. What is the term used to describe the practice of companies taking our life insurance policies on their own employees (often without their knowledge) while designating the company as a beneficiary? If the employee dies young, the company gets tax free death benefits and if the employee lives long it gets a tax break on the premium paid.

5. “You can't be serious,” is an immortal line spoken out of anger by a famous player on the center court at Wimbledon in the 80s. The demeanor and attitude of this player inspired an Indian entrepreneur who named his company after this player. Unfortunately his staff made a spelling mistake while getting the company registered and till today it goes by the misspelt name. It is close to Rs 500 crores and a Number 2 in its category. Name the founder and company.

6. “Look up, America” and “Let in the Sunny side of Living” were punchlines of a popular brand. When you connect these with two US Presidents and what do you arrive at?

7. Connect the brands Buzz, Krusty-Os, Tomacco and Duff and what do you arrive at?

8. Whose motto or baseline is "Service to Services"? 

9. Name the brand & its brand ambassador that has launched a video campaign titled “It’s not a fantasy, It’s a fan”?

10. The getting together of the two entities in the early 1980s laid the foundation to the formation of which company/brand as we know today. 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is January 29 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.There were no correct entries to Quiz no 597