Apple's iPhone XR dominated 2019 global smartphone market: Report

Apple shipped an estimated 46.3 million iPhone XR units across 2019, while the iPhone 11, the new Apple mid-ranger, managed 37.3 million shipments in 2019

iPhone XR
The iPhone 11 Pro Max was the sixth most popular smartphone with 17.6 million shipments, followed by the iPhone 8 at 17.4 million
IANS San Francisco
2 min read Last Updated : Feb 27 2020 | 2:24 PM IST

Omdia's Smartphone Model Market Tracker report has claimed that Apple's iPhone XR dominated the global smartphone market in 2019.

Apple shipped an estimated 46.3 million iPhone XR units across 2019, while the iPhone 11, the new Apple mid-ranger, managed 37.3 million shipments in 2019.

"Apple has consistently owned the first and second positions in the global smartphone model shipment ranking, with the company maintaining this dominant position for more than five years running," Jusy Hong, smartphone research and analysis director at Omdia said in a statement.

"By limiting the number of models it offers compared to its top competitors, Apple has been able to concentrate its sales on a few smartphones that have broad appeal, like the iPhone XR," Hong added.

While Apple accounted for first place and second place, Samsung rounded out the top 5 with the Galaxy A10, Galaxy A50 and Galaxy A20 attaining shipments of 30.3 million, 24.2 million and 23.1 million units respectively.

The iPhone 11 Pro Max was the sixth most popular smartphone with 17.6 million shipments, followed by the iPhone 8 at 17.4 million.

Additionally, a recent report from Counterpoint Research found iPhone XR helped Apple's iPhone become the fastest growing premium smartphone brand in India over the course of 2019.

 

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Apple iPhoneiPhone XR

First Published: Feb 27 2020 | 11:35 AM IST

Next Story