Bharti Airtel in pact with Comviva for managing VAS biz

Leading telecommunication player Bharti Airtel today said it has entered into a managed services deal with Comviva, a provider of value added services for mobile operators.     

As part of this three-year deal, Comviva (earlier known as Bharti Telesoft) would manage around over 2,000 of Airtel's VAS nodes across the country from various partners, to meet defined service level agreements, a company statement said.     

"With Comviva managing our full suite of value added services, we anticipate enhancements in the service experience we deliver to our customers," Bharti Airtel President Mobile Services Atul Bindal said in the statement.     

Comviva CEO Manoranjan Mohapatra said, in addition to managing Airtel's 2000 VAS nodes — from a range of partners — we will also manage the complexities associated with the emergence of multiple technologies, different standards and a myriad of content to help grow Airtel's VAS business.     

Shares of the company today surged as much as 1.50 per cent in morning trade and witnessed an intra-day high of Rs 825. The stock was later trading at Rs 823.20, up 1.28 per cent on the BSE.