BRIC nations set for mobile boom

Out of the 1.7 billion expected subscribers in BRIC (Brazil, Russia, India and China) nations, India is likely to have 560 million mobile users, while China is expected to top the chart with 800 million, a report by eMarketers said.

India would be followed by Russia with 189 million users and Brazil at 176 million.

At present, India has over 270 million mobile users and is adding over eight million subscribers every month.

Out of the 560 million mobile users, about 53 per cent or about 298 million subscribers would use mobile internet, while China would have 40 per cent or 320 million mobile internet users.

"Mobile is the internet for an increasingly large and attractive consumer segment  an important distinction for marketers to keep in mind," said John du Pre Gauntt, senior analyst and author of the report 'Mobile BRIC: Extreme Growth Ahead.'

According to the report, BRIC region represents the next great growth curve for both mobile and interactive marketing industries and forms the core of an emergent global middle class population that would cross 1 billion by 2015.