Goldfinch starts Indian operations

According to the group CEO Newton Bubber, the company, with operations in Malaysia and Indonesia, aims to introduce the multiplayer gaming technology on mobile handsets in India.

He added that with the help of the innovative technology one can form community to play games on the mobile.

He added that the service would be more result-oriented in 3G spectrum but the availability of 2.75 spectrum in metros would help them in launching the new value-added service.

The company is in the process of finalising business deals with the leading telecom service providers in India.

He said that with the falling call rates, the service providers need to offer more value-added services to keep their bottomlines intact.

"The subscribers in India use more of voice-based services than data-based," he added.

According to Bubbar, 12-15 per cent of the operator's revenue comes from value-added services that can double in a short span of time with better technology.

With a projected investment of about $2 million, the company aims to expand its operations at three locations. In Far East countries, the subscribers use more of data-based value-added services than voice-based.

The company is also trying to evolve an interactive voice response (IVR) service