LG Electronics to launch quantum dot TVs

South Korea's LG Electronics Inc will launch a new range of high-tech TVs in early 2015, beefing up its line-up while it strives to cut costs that make its prized light-emitting diode (OLED) sets too expensive for most consumers.

A spokesman for the world's No. 2 TV maker after domestic rival Samsung Electronics Co Ltd said on Tuesday LG will start selling products using quantum dot technology early next year. He didn't disclose details including pricing. The technology incorporates a film of tiny light-emitting crystals into regular liquid crystal displays (LCD), boosting picture quality. LG will have 55-inch and 65-inch ultra-high definition quantum dot TVs on display at the major CES trade show next month in Las Vegas. Japan's Sony Corp is so far the only major TV maker selling quantum dot models. LG was widely expected to launch quantum dot TVs next year, having declared its intention to use the products in a dual-track strategy as the firm and its affiliate LG Display Co Ltd try to push OLED prices down.