The Philips Fresh Air Mask delivers what it promises – a comfortable experience. It, however, may not suit everyone because its price tag of Rs 6,990. Even if we take the price out of the equation, the lack of N95 or N99 protection may not convince many amid the on-going pandemic. The Philips Fresh Air Mask could have been a perfect pandemic tech product, but, unfortunately, it seems to have missed the bus. For its price and utility, the Philips Fresh Air Mask should not be seen as a tech-backed alternative to conventional face but a niche product aimed at a select few, like runners and gym-goers.