Tata DoCoMo to continue expansion spree

After toppling rival Bharti Airtel by adding the highest number of subscriber in a month, Tata DoCoMo today said it will keep the momentum going as it takes its GSM service to new cities.

Tata DoCoMo which launched its services in June became the first mobile operator to launch per-second billing, doing away with the concept of per minute pulse rate.

The operator had also launched a pay-per-character-SMS scheme and pay-per-call schemes for its CDMA customers, all of which have received massive response from the subscribers.

"We will continue to launch more innovative services and hope to add similar number of subscribers as we launch GSM services in other circles across the country," Tata DoCoMo President Deepak Gulati said.

The telco, which recently launched GSM service under the Tata DoCoMo brand, added over 3.4 million customers on both GSM and CDMA platforms during August, compared to 2.8 million by Bharti Airtel.

Earlier this year, Reliance Communications (RCom) had surged ahead of Bharti in subscriber additions following its GSM launch.

However, RCom has failed to match Bharti’s growth figures after it withdrew its initial schemes.

When asked about the sustainability of such growth in case of Tata DoCoMo, he said, "Next few months for sure we see good numbers to carry on."