Virtual outfits: 7 trending fashion technologies to watch out for in 2017

The fashion industry is growing at a fast pace. With such a huge market and fashion brands emerging every now and then, marketing and shopping tactics have changed to a great extent.

For one, people have shifted toward m-commerce or mobile commerce in purchasing their daily aids, and the fashion industry has witnessed remarkable action in that aspect. Features like push notifications, fast delivery, loyalty programs, and easy navigation have made mobile shopping very convenient.

Brands like ASOS, Dior, Klothed, and H&M are implementing technologies at their best. They have come up with innovative solutions to lead the industry and have made the shopping experience even better.

Let’s check out the current retail technologies well-known brands are using and the app features that are going to rule this year.

1. Barcode scanners have nabbed the top spot

2. Selling products with videos

3. Try on outfits virtually

4. Social selling

5. Beacons: Another trend is beacon technology which will soon play a crucial role in improving the shopping experience. It is in fact penetrating the retail shopping industry and becoming an integral part of customer engagement.

6. Investment in personal data security

7. Visual search: With it, customers just have to take a photo of the item they’re interested in to search about it using an app. They can immediately receive results related to the search and find product details that can help them make a purchase decision.

Conclusion

We can expect many swift changes in innovations in fashion retail apps as new startups continue to emerge. These trends are allowing retailers to add new value, enabling their consumers to benefit from entirely new shopping experiences.

This is an excerpt of the article published on Tech In Asia. You can read the full article here