Woohoo app turns your unused gift cards to digital cash

The amount aggregated in the app can primarily be used to purchase gift cards of 100+ brands

As India leaps towards a digital economy, the adoption of digital wallet services is on the rise as well. Given the basic purpose of digital wallets – to allow seamless financial transactions through an app – there are several such apps that can be used to make the transactions on different occasions. One of the short-comings of using such apps is that none of them offer a comprehensive set of services, making it hard to use just one app for all digital transactions.

Woohoo, an app that provides a unique platform to retailers, currency partners and consumers, addresses this issue by aggregating the balance of digital wallets at one place that can be used to send gifts, make transaction at retail outlets, dine out and buy tickets online. Also, Woohoo enables users to store digital gift cards from 150-plus partnered brands and loyalty points from banks in one single app, thus allowing users to seamlessly manage gift cards and loyalty points under one umbrella.

The app also offers secondary market trading facility for buying and selling gift cards. The app allows user to trade their gift cards, loyalty points in secondary market for digital money, which can then be used for services like sending gifts, transacting at retail outlets, dining out and buying tickets online – at selected Woohoo merchants. Also, the app sends a reminder before the saved gift card expires so that the user can use it or sell it in the secondary market.

Recently, the app has been updated and now enables group gifting feature that allows users to pool in money together and immediately send the gift. Group gift feature does not have a limit on the number of participants but there is a limit of Rs 2,000 per person contributing to the gift and an overall limit of Rs. 20,000 per gift.

 

The Woohoo app is easy to use as well. The user can register through his mobile number and log in within seconds. Once logged in, the app provides on-screen guidance that helps understanding the tools and features of the options.

The app has six primary tabs or utility tools on the home screen: discounted cards, sell gift cards, buy gift cards, redeem Woohoo, manage gift cards and send free greetings.

Other app settings can be accessed through top left, and the app notifications can be checked by clicking on the top right bell icon.

The app is not without its limitations. While it allows aggregating the sum of wallets balance, not all digital wallets are supported. In fact, the list of wallets supported is very thin and big names like PayTm and FreeCharge are missing.

There is no direct way to transact at the vendors using the sum of aggregated wallets amount. The amount aggregated in the app can primarily be used to buy gift cards of over 100 brands. These gift cards can be redeemed at the brands. Also, the usage of the app is limited to Woohoo supported merchants only.

Despite these shortcomings, the app offers a fairly decent experience and is a fresh move towards digitising the booming gift industry in India. The app is available on Google Play store and can be downloaded from here.