Ajit Deshmukh

The author is vice-chairman and managing director, Equirus group

Ajit Deshmukh

Is GenAI causing a Manchester moment for IT services?

Rising GenAI adoption could erode India's IT labour arbitrage model and pressure service revenues, unless firms pivot to IP, product innovation, and higher-value tech

Updated On: 18 Aug 2025 | 4:20 PM IST