Madhukar Sabnavis

The emergence of new games can help create a new sporting culture in India

Striking the perfect balance between home and work is an advertising ideal

Faces are important in India, because people connect with people, not concepts

Big advertisers are soft targets

The static one-to-one medium is underleveraged by advertisers today

Consumers are grappling with opposites

Advertisements don't need to shake up viewers to drive change

Growing religiosity provides brands with an opportunity to connect with people

It's a challenge to be a true youth brand today

The author explains what the debate over political opinion polls teaches us about marketing

Forget urban vs rural: marketers need to start thinking about North and South

What corporate India can learn about consistency, challenges and teamwork from India's greatest sporting icon

Technology will be the fifth pillar of advertising

Brand activation is about live performance

Social changes around us provide interesting triggers for connecting to brands

As kids are growing older faster, youth is also lasting longer

The line between copied, adapted, inspired and fresh could, sometimes, be blurred

The author explores whether new media is imposing too many constraints on advertising creativity

Yes, if the owners take decisive action

National marketers have the opportunity to unbundle India