Masoom Gupte

What Kan Khajura Tesan can teach you about content marketing

During a slowdown, limiting idle time could be a sure-fire way to cut costs. Here's how some smart companies are playing the game

At the Goafest 2014, when corporate clients took stage to voice their unfulfilled expectations from their agencies, little did they expect to be at the receiving end with creatives voicing their conce

Kishore Biyani has been aggressively restructuring Future Group's retail operations over the last year or so, at times giving out mixed signals. Here is the big plan

The statement is significant as the auction of 839 FM radio channels in the third phase has been overdue

Interview with Chief Strategy Officer, MEC

Fifty-eight winners walked away with trophies on day one of Goafest 2014

The ninth edition has more awards and seminars to compensate for some big names missing from its roster

Millennials are bringing a new set of expectations into the work place, challenging traditional IT support systems

Narendra Modi isn't just a political party's prime ministerial candidate. NaMo is a brand that has been carefully built and painstakingly marketed. Here's how

Brands waiting for tournament's home-leg could improve revenue flow

Packaging is possibly the most visible marketing tool. Ironically, only a handful of Indian companies give it due credit

Interview with professor, London Business School

Currently, the focus of M2M communication revolves around connectivity, but the next and the more profitable wave will be around applications

The audience consuming television on the mobile may soon be the cream of the pack, the envy of your competition

Tetley and Lipton are making the under-penetrated brew their cuppa tea as they compete neck and neck