Partho Dasgupta

The television set has for long been one of the biggest binding agents for Indian families

Year 2016 offered fresh insight into the viewing habits of rural and urban India

Patriotism is the new play on television, viewership numbers indicate

Are CEOs the best ambassadors for their own brands or should they let the product do the talking?

Almost all the numbers we have so far point to a new roadmap, one which is seeing most broadcasters changing their game plan as well