 "Uflex offers anti-counterfeiting solution to Nescafe")
At a time when the FMCG counterfeit and smuggled products’ market in India stands at a staggering Rs 68, 000 crore, companies are adopting pre-emptive measures to steer the fake and spurious away. As part of its efforts to protect its brand from counterfeits, Nestle India has collaborated with flexible packaging company Uflex for its packaging requirement for Nescafe Classic, its coffee brand. Uflex’s Seal of Authenticity for Nescafe Classic is a specially-engineered tamper-proof brand protection and anti-counterfeiting solution that does not disturb the retail price coordinates. The seal among several other features comprises an innovative 3D reflective lens image using transfer technology.
“The development of this brand protection feature for Nescafe saw a perfect interplay of synergies between an external agency that created the lens; the holography business vertical at Uflex that prepared the master to be further able to replicate more of such lenses; and last but not the least the converting/ packaging business vertical at Uflex that successfully transposed this technology on to the laminate using the transfer technology,” said Uflex in a press release.
According to Ashok Chaturvedi, chairman and managing director, Uflex Limited, the Seal of Authenticity is one of the many innovative solutions that our organisation offers to its esteemed clients across the globe. “By engineering the Seal of Authenticity, Uflex has imposed an insurmountable technology barrier; application barrier and process know how barrier in the brand protection solution arena. We have raised the bar of competition in the best interest of our clients. When you raise the bar you shake off the fake and the spurious automatically,” he added.
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