The scorching heat and the extended work from home culture has forced people to spend more time inside their homes. And the need to make their homes more comfortable and heat-free has led to an increase in demand for air conditioning and cooling products. Foreseeing the rising demand, leading air-conditioner manufacturer Cruise Appliances has introduced more than 12 new split and portable AC products starting at Rs. 27,990 to increase its market share and cater to these changing lifestyle demands.
The Indian AC industry is pegged at Rs 180–200 billion. According to Tech Scientific data, it is projected to grow at a CAGR of more than 17%, to surpass $ 11 billion by 2023. However, the air conditioning and cooling products market was adversely affected in the first half of last year due to the nationwide lockdown, with sales coming to a grinding halt during the category’s peak season. AC being a highly seasonal sales product, sees its peak during the March-June period.
Witnessing an upsurge in its sales since the harsh lockdown measures have been lifted, the company is confident to behold its growth in the coming years and is continuously working towards delivering quality products and services.
The Director of Cruise Appliances Pvt Ltd, Mr Roshan Sirohia says that Cruise's 5th-gen VarioQool cooling technology, which includes artificial intelligence algorithms and a DC Inverter compressor, effortlessly adapts to high ambient heat load conditions, resulting in minimal temperature variations, low noise and convertible cooling capacity making it much more efficient than other conventional air conditioners.
Equipped with international technology
Featuring advanced air purification and refrigerant compression technology designed in Germany, their new-age inverter air conditioners provide precise room temperature control by quickly arriving at the temperature you set. During operation, the machine makes no unpleasant vibrations or compressor modulation sounds, and airflow noise is designed to be one of the best in its class. Faster heating and cooling functions provide year-round comfort while helping reduce high electricity bills, ensuring that you are always comfortable.
Standing out in the industry
Being pioneers in the industry since 1992, the founders of the company have always put quality & durability at the forefront with each product undergoing 28 reliability tests at each of its manufacturing locations. The ACs have upto three times the lifespan of other products due to their patented Rust-o-shield Blue-tec nano coating with its 100% copper heat exchangers, making them unique in the business. Cruise also introduced 2 new professional ranges of AeroStation Cassette ACs and TurboStation Tower ACs that its customers swear by in the banking, hospitality and healthcare industries.
European Quality Standards
Having specialized in air care technologies for more than 27 years, Cruise ACs have an edge over the competition due to their belief in raising the bar for daily life with superior technology at affordable lifecycle costs. This promise is backed by an industry-leading ten-year warranty on compressors and a strong and robust engineering of every component to endure harsh coastal environment conditions. With a deep sector expertise and ISO quality certified operations, worldwide HVAC enterprises and OEMs may expect 3x longer durability products.
With constant innovation in engineering, design and more digital ways of customer support - Cruise seems to be moving ahead towards perfection. Such investments and developments will help the company stay on top of the game and occasionally wow its loyal customers with wonderful products.