PRADEEP GUNASEKARAN, TAKING THE DIGITAL MEDIA AHEAD WITH HIS TRUTHFULNESS

The world has been advancing and with the giant leaps made in the field of digitalization, every string in our lives has advanced and upgraded digitally.
The role of the press has always been significant and of utmost importance in a rather humdrum schedule of most humans.
Digitalization has positively had a massive impact on news and press. With the growing use of social networking and websites, it has paved a way for the news to be reached to people all over the globe. The ideas always seem exhilarating until executed. There are only a few who execute it to perfection.
Mr. Pradeep Gunasekaran from Chennai is the Co-founder of the Kathir news portal. Kathir News is a Tamil computerized news stage established in the year 2018 that brings out news and suppositions on issues basically concerning Tamil Nadu, alongside territorial and other public issues. It is believed to be a game changer for Tamil media which has totally changed the Tamil media scene.
Mr. Pradeep Gunasekaran explains the media platform as the stage that gives objective and truth-based examination of recent developments with a solid assessment as opposed to falling back on accounts that work up feelings. Not simply that they additionally have busted a few phony news sold by standard and web-based media.
The co-founder also believes and adds to his explanation that Kathir News is a first of its sort in Tamil Media scene. Despite the fact that they were somewhat late to the gathering, they have figured out how to recognize and catch a market.
Mr. Pradeep is of the thought that the digital media has drawn the audience closer to the happenings around them. It has helped in the reach to a wider audience around the globe and the transparency is better displayed with criticism being allowed. This has also led the common men to be proactive and attentive about the propagandas and agendas and accordingly raise voice against injustice. It has furnished the average person with a capacity to analyse the announcing of customary media, present what's going on with it from his perspective as a buyer and show what can be the fate of the field as a rule.
Mr Pradeep in the end shares an evident and notable thought that, today anybody can communicate what they need and counter voices are consistently there to advance various perspectives. This is an intriguing period of data with regards to which the force passageways battle over social affair information; and advanced media is making it much more energizing.