Advertising Impact On People

Nearly half of Indian consumers want more diversity in ads, shows study

48% of Indians have expressed the need for more inclusive representation by brands, according to a UN-supported study on diversity and inclusion in the advertising sector

Updated On: 07 Dec 2023 | 4:34 PM IST

Consumers may be more trusting of ads than marketers think

Customers tend to buy into the promise held out by ads, more than advertisers give them credit for

Updated On: 31 Jul 2017 | 10:34 PM IST