Altbalaji

TV segment recovery, digital platform growth, and motion picture IP expansion are expected to improve profitability for Balaji Telefilms from FY26 and scale up by FY27

The company is using its experience, a bit of research and own data to decide how much they should scale up when it comes to content

In the run up to its launch next month, Balalji Telefilms' digital video streaming platform ALTBalaji has entered partnership with mobile wallet MobiKwik. The over-the-top (OTT) entertainment platform ALTBalaji, will offer 250 hours of original content and subscribers can now avail 25 per cent cashback while paying for the service using MobiKwik wallet. The partnership is expected to provide an easy payment facility to MobiKwik's 55 million registered users to use ALTBalaji. ALT is expected to launch with around six original shows on April 15. A completely paid platform, the company has outlined strategies to hook customers and retain them. While some of the content will be available across free video streaming platforms like YouTube and Facebook, the payment tie-up will help not only tap into Mobikwik's existing user base, but also facilitate transactions. It is not novel for an OTT platform to partner with payment gateways. Eros' ErosNow has four payment walklets as option - ...