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Marketing Mixology: Ambi Parameswaran's book on the ideal cocktail
For those new to marketing or coming from a non-marketing background, Marketing Mixology offers a good introduction to the subject
TIPS for Effective Marketing Management (Part two)
In Part 2 of Manager's Mantra with Ambi Parameswaran, find out how AI and smart tools can help you become the top brand manager of the future. >
TIPS for Effective Marketing Management
India's top Marketing Guru and Brand Advisor, Ambi Parmeswaran provides you with some amazing tips to succeed in the corporate world. >
The brand is 'you'
In All the world's a stage, Ambi Parameswaran mines the rich cache of insights and anecdotes gathered over a long career in marketing and advertising to help you build your personal brand
The art of coping with rejection
Book review of Spring: Bouncing Back From Rejection
Ambi Parameswaran: Transformation of brand names - Indian style
Indian consumers do manage to figure out a variation of a long brand name
