Amul Butter

Amul on Monday requested a woman customer in Noida to return the ice cream tub, in which she claimed to have found centipede, for further investigation and asserted that it offers superior quality dairy products in both India and global markets. A woman in Noida has claimed she has found a centipede inside an ice cream tub she ordered through an instant delivery app, said food safety officials, who have launched a probe into the matter. In a post on X on June 15, the woman, who identified herself as Deepa Devi, shared a picture showing the insect inside the ice cream tub. Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under Amul brand, regretted the inconvenience caused to the woman customer in Noida. Noida's food safety department has launched a probe into this matter. In a statement, Amul said it immediately responded to the complaint on social media. "We deeply regret the inconvenience caused to her because of this incident," the statement

The price of Amul milk across all variants has been hiked by Rs 2 per litre with effect from Monday in view of the increase in the overall cost of operation and production of milk, Gujarat Cooperative Milk Marketing Federation (GCMMF) said. With this, the price of the Amul milk pouch will go up by Rs 2 per litre in all markets across the country. The price of Amul milk across all variants has been raised by Rs 2 per litre with effect from June 3, said Jayen Mehta, MD of GCMMF, which markets the milk and dairy products under the 'Amul' brand. The last time GCMMF had raised the milk price was in February 2023. The hike is necessitated to compensate farmers for their increased cost of production, Mehta said. With the fresh hike, the revised milk prices for variants such as 500 ml Amul buffalo milk, 500 ml Amul Gold milk, and 500 ml Amul Shakti milk stand at Rs 36, Rs 33, and Rs 30, respectively. "The increase of Rs 2 per litre translates to the range of 3-4 per cent increase in MRP w

Brand pundits also agree that only a rare few ad campaigns can beat the creativity and topicality of the Amul Girl cartoons

The Amul girl, with a buttered toast in one hand and a prompt one-liner on her lips, has been a commentator on the zeitgeist for 50 years

Consumers across the country have reported a shortage of Amul butter in the market

In recent weeks, there seems to be a scarcity of Amul dairy products in the market. We spoke to store managers, consumers, and Amul's COO to understand the situation. Watch the video to know more

At a time when other food and beverage (F&B) brands took a hit during the lockdown, Amul was on a product-launching spree.

Post pandemic recovery results in addition of Rs 8,000 crore in annual turnover

Now, it is the 6th largest butter brand in the world with a share of 2.1%